I work with a small number of companies at a time, which means when we work together, I am fully invested. I'm a part of your team, not just another consultant with an opinion. The work looks different for every client, but the expectation is always the same: I'm accountable for marketing strategy, not just advice.
You have a marketing team, but no one is leading it. Campaigns are running, activities are happening — but no one owns the bigger picture. You know you need a marketing executive. You're not ready for a full-time hire.
As your fractional CMO, I function as a genuine member of your leadership team. I join your planning rhythms, sit in the meetings where decisions get made, and take real accountability for marketing strategy week to week. Your team keeps executing. I make sure they're executing the right things.
Retainer clients typically work with me 8–10 hours per week, integrated into your team's existing rhythm.
You have a specific, high-stakes challenge that needs senior leadership to own it. A product launch. A messaging overhaul. A GTM strategy for a new market. Or a moment of transition — a CMO on leave, an executive gap, a critical initiative with no one to lead it.
Strategic projects are well suited to organizations that need experienced outside leadership without a long-term commitment — someone who can get up to speed quickly and deliver results on a defined timeline.
Scope, timeline, and deliverables are defined together before we begin, so there are no surprises.
You know something isn't working, but you're not sure what. Marketing feels scattered. Results are inconsistent. You're not confident you're focused on the right things.
The Discovery Sprint is a focused 1–2 week engagement that gives you clarity fast. I come in, get oriented quickly, and take a rigorous look at your current marketing — strategy, positioning, team, execution, and how marketing connects to the rest of the business.
The output isn't a pretty deck. It's a clear-eyed assessment of where you are, what's working, what isn't, and exactly where to focus next.
Part of working with a small number of clients is being selective. If your situation isn't one where I can deliver real value, I'll say so — and point you toward something that might serve you better.
Execution-only needs. If you need someone to run campaigns, manage ads, or execute a content calendar — that's not what I do. I work alongside your execution team, not instead of them.
Early-stage companies without product-market fit. Fractional CMO leadership works best when you have something to market. If you're still finding your footing on the product side, the timing probably isn't right.
Rescue situations with no runway. If marketing needs to save the company in 60 days, I'm not the right answer. Good strategy takes a little time to take hold.
Highly political or siloed environments. Cross-functional work requires access and trust. If leadership isn't genuinely open to that, it won't work.
Most conversations start with a simple question: here's where we are — does this make sense? Let's find out together.
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